Cyprus’ second SOLE Lifestyle & SPA is set to open at The Landmark Nicosia, Autopgraph Collection – member of Marriott International, part of the prestigious MHV portfolio – with the first having opened in Limassol in 2022. The spa’s CEO Elena Sementsova talks to CBN about the shared philosophy that led to the collaboration, as well as the special perks visitors from the capital can expect to enjoy.
About the brand and expansion
Why did you decide that now is the right time to open SOLE Lifestyle & SPA in Nicosia, and why did you choose The Landmark hotel?
We grow when we feel we can offer people more than just high-quality services. Our first spa at Del Mar in Limassol proved that guests appreciate not only the level of service but also the atmosphere — that special care we put into every detail. Nicosia is the heart of the island, a city of energy, business meetings, and cultural intersections. It’s a place where finding balance and slowing down is especially important.
The Landmark is not just a hotel — it is a symbol of impeccable style and refined attention to detail. Its philosophy turned out to be remarkably aligned with ours. We felt a synergy: our approach to hospitality perfectly complements the atmosphere of this place. Opening a new location is a significant step for the SOLE Lifestyle & SPA brand — a statement that we are ready for a new level of growth.
Experience and services
What can guests expect from the new spa centre in Nicosia? Will there be any exclusive treatments or services offered specifically at this location?
Guests of the new SPA at The Landmark can expect the same premium service that SOLE Lifestyle & SPA in Limassol is known for: a personalised approach, highly skilled specialists, and an atmosphere of complete tranquillity.
In Nicosia, we plan to introduce several exclusive programs created specifically for hotel guests, tailored to their lifestyle and needs. Our rituals include express treatments, short spa programs, detox therapies, and deep-tissue massages designed to relieve tension and restore balance after business meetings or travel. We place special emphasis on techniques that quickly restore energy and vitality.
Our goal is to offer each guest a feeling of instant renewal — so that after their visit, they feel refreshed and ready to take on whatever comes next.
Philosophy and client experience
How do you plan to bring the SOLE Lifestyle & SPA philosophy to the Nicosia market and meet the expectations of both local residents and hotel guests?
The philosophy of SOLE Lifestyle & SPA has always been about creating a unique experience and offering sincere, attentive care to every guest. We don’t just provide services — we create an atmosphere where each person feels like the main character, and every moment in the spa becomes a meaningful ritual of self-care.
In Nicosia, we are preserving this approach while tailoring it to the rhythm of the capital. For both local residents and hotel guests, it’s important to have a place where they can pause, recharge, and regain a sense of balance. We focus on individual recommendations, personalized programs, and an environment built on trust.
Our mission is to ensure that everyone who enters our spa feels not just like a client, but like a truly welcome guest we’ve been waiting for.
Team and operations
What steps are you taking to ensure the team at The Landmark delivers the same high standard of service as your first location?
The team is the heart of our brand. We believe that no interior design or technology can replace genuine warmth, sincere care, and true attentiveness. That’s why, in preparing for the opening at The Landmark, we are placing a strong focus on training and developing our specialists.
Every team member undergoes not only technical training but also a deep immersion in the SOLE Lifestyle & SPA philosophy — the ability to truly listen to the guest, anticipate their needs, and create an atmosphere where they feel genuinely special.
We carefully select our professionals and build a team that shares the core values of our brand. Because for us, service is not just about procedures — it's about emotion and experience. We want guests to feel cared for at every step — from the warmest welcome to the final farewell tea.
Partnership with The Landmark Nicosia, Autograph Collection Hotel
Could you tell us how the collaboration with The Landmark Nicosia, Autograph Collection Hotel came about?
Our partnership with The Landmark Nicosia, Autograph Collection felt like a natural step. This hotel has always been associated with impeccable style, outstanding service, and a distinctive atmosphere that closely aligns with the philosophy of SOLE Lifestyle & SPA. From our very first conversations, it became clear that we were speaking the same language — one of quality, aesthetics, and attention to detail.
We see this collaboration not just as a business agreement, but as a synergy between two strong brands united by a shared goal: to create an exceptional experience for guests. Working closely with MHV and The Landmark team allows us to bring bold ideas to life and offer a level of service that seamlessly integrates into the hotel’s concept, enriching it with new emotions and a unique sense of ambience.
Personal significance
What does the opening in Nicosia mean to you personally and to your brand?
For me, opening a SPA at The Landmark is a symbol of trust and a confirmation that we are moving in the right direction. This hotel is not just a name — it represents quality, international standards of service, and refined aesthetics. Partnering with such a prestigious brand marks an important step for SOLE Lifestyle & SPA, taking us to a new level. Nicosia is the heart of Cyprus’ business and cultural life — a place where style, substance, and professionalism are especially valued.
For our brand, it’s an opportunity to show that we can create unique spaces that seamlessly fit into the atmosphere of world-class hotels, while remaining warm, soulful, and sincere. This is not just a new location — it’s proof that the philosophy of SOLE Lifestyle & SPA resonates with people of all backgrounds and cultures.
