Stephen Paul Heapy: Cyprus holds a special place in Jet2's strategy – Our growth remains steady (vid)

Cyprus holds a special place in Jet2’s strategy, said Group CEO Stephen Paul Heapy in a pre-recorded interview that was broadcast at the Hermes Airports conference, where he spoke with enthusiasm about the country and its prospects.

Stephen Paul Heapy, in a pre-recorded interview that was broadcast at the Hermes Airports conference, where he spoke with enthusiasm about the country and its prospects.

The conference, titled “Beyond Sea & Sun,” was organised by Hermes Airports under the auspices of the Presidency of the Republic of Cyprus. Its main goal was to define a strategy for transforming Cyprus into a fully developed, year-round tourist destination.

Highlighting Jet2’s long-standing relationship with the island, Heapy praised Cyprus’ authentic hospitality, unique landscapes, and rich culture, which make it a favourite destination for the British public.

“It’s not just another stop for us—it’s a place with heart and character,” he stated.

How Cyprus can become a year-round destination

Heapy noted that Cyprus has all the potential to become an attractive year-round destination, as it offers many untapped opportunities.

He stressed the need for a comprehensive strategy to enhance and diversify the island’s tourism product, complementing its key assets of sun and sea.

He pointed out that such a step is essential for properly promoting Cyprus in international tourism markets as an ideal option 365 days a year.

According to him, Cyprus could be an ideal winter destination for tourism experiences such as wine tourism, as well as activities like cycling, golf, hiking, and more.

However, he added that infrastructure and services must be developed around these experiences to support them fully. He cited Mallorca’s strategy as a practical example of this type of transformation.

He placed particular emphasis on the importance of the availability and full functionality of infrastructure and services year-round, stating that these must move away from a model that primarily supports the summer season.

Among other things, he noted that hotels should not only remain open all year, but also be capable of offering the same level of service—along with additional activity options during the winter months—within their facilities. This, he explained, would provide tourists with a complete and enjoyable holiday experience tailored to winter conditions.

The original article in Flight Mode can be viewed here