Toblerone is set to remove the iconic Matterhorn mountain on its packaging
09:05 - 07 March 2023
Production of some of the chocolate is moving from Switzerland to Slovakia – so the Alpine peak can no longer be used.
Strict rules about “Swissness” say that certain products cannot use national symbols if they are not exclusively made in the country. For foodstuffs to market themselves as “made in Switzerland”, 80% of the raw ingredients must be sourced from the country and the majority of processing take place there. For milk and milk-based products, the required quota is 100%, with exceptions for ingredients that cannot be sourced from Switzerland, such as cocoa.
Before the image of the 4,478m jagged mountain appeared on the bars in 1970, it featured the Bernese bear and eagle.
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