A particularly popular international brand is making its entry into the Cypriot market. The first Victoria’s Secret store in Cyprus is set to open at the Mall of Cyprus through SF1 Group.
It is noted that the company already has a presence in the Cypriot market, with offices on Spyrou Kyprianou Avenue in Limassol. According to research in the electronic registry of business entities of the Registrar of Companies, the company’s directors in Cyprus are Miroslav Stankovic and The Law Trust (Cyprus) Limited.
Who is the Serbian group
Headquartered in Serbia, SF1 Group is the official partner of Victoria’s Secret in various European markets, including Serbia, Slovenia, Slovakia, Malta, Greece and Cyprus.
Specifically, in May 2024, SF1 Group signed a cooperation agreement with the iconic lingerie brand Victoria’s Secret for the markets of Serbia, Slovenia, Slovakia, Malta, Cyprus and Greece.
SF1 Group’s portfolio includes carefully selected brands that offer top quality to customers. Among the world-famous brands under the group’s umbrella are jewellery brand Pandora, Nespresso and Victoria’s Secret.
The group’s companies, which represent these three powerful brands, are continuously developing and evolving, adhering to the global standards of their principals, with these companies acting as ambassadors of the selected brands.
Clips DK/SF1 Clips is the distributor of Pandora jewellery for Serbia, Montenegro, Croatia, Slovenia, Bosnia and Herzegovina, Albania, Kosovo, North Macedonia, Moldova, Malta, Morocco and Saudi Arabia.
SF1 Coffee is the distributor of Nespresso coffee in the region covering Serbia, Croatia, Slovenia and Bulgaria.
SF1 Group operates in 17 markets, with dozens of physical and online stores employing more than 700 people.
What is Victoria’s Secret
The Victoria’s Secret store, which will be located on the ground floor of the Mall of Cyprus, will carry the full range of collections including lingerie, activewear and sleepwear, as well as accessories, fragrances and body care products. Its contemporary design will create a welcoming environment where visitors will be able to experience what Victoria’s Secret stores offer abroad.
Victoria’s Secret (NYSE: VSCO) is the world’s largest specialty lingerie retailer, offering a wide range of fashion-inspired modern collections, including its iconic bras, panties, lingerie, sleepwear and loungewear, as well as award-winning prestige fragrances and body care products.
With more than 1,350 retail stores worldwide and a workforce comprised mainly of women numbering over 25,000, Victoria’s Secret also boasts the world’s largest team of bra-fit specialists. The brand remains dedicated to inspiring women across the globe.
