Bbf: ensures its presence throughout the entire duration of ownership, not just until the completion and handover of a property. Through bbf: care, clients continue to have access to specialised professionals who know their property, understand their needs and can take on the management of any issue on their behalf.
In an interview with InBusinessNews, Fedor Noseevich, Head of bbf: care, explains that while traditional property management focuses mainly on the operation and maintenance of a building, bbf: care looks holistically at the experience of the people who live in it.
“bbf: care has a very simple goal: to make the day-to-day reality of ownership easier, giving clients the confidence that, when they need support, there is a person and a team who know, understand and can take care of things,” he emphasises.
Referring to bbf:’s international expansion, he clarifies that this must never come at the expense of personal service. “As we grow, we invest in the teams, processes and standards that allow us to consistently maintain a high level of care, while also understanding the particular needs of each market,” he notes.
bbf: care is often described as one of the most characteristic elements of the bbf: experience. What role does it play in fulfilling the company’s promise to clients long after the keys have been handed over?
At bbf:, we do not consider the handover of keys to mark the completion of our responsibility. On the contrary, it represents the beginning of a new chapter in our relationship with the client. bbf: care expresses our commitment to be present throughout the entire ownership journey, not only until the completion and handover of a property.
Our well-trained teams support clients across the full spectrum of their needs, from everyday requests and maintenance issues to the management of communal areas, upgrades and renovations. Importantly, clients know there is a specialised team beside them, taking responsibility and looking after the details, so that ownership is as easy and carefree as possible.
In essence, bbf: care has a very simple goal: to make the day-to-day reality of ownership easier, giving clients the confidence that, when they need support, there is a person and a team who know, understand and can take care of things. It is this consistency in the quality of care that, for us, turns ownership into a truly complete experience.
Many developers view the completion of a project as the end of the journey. At bbf:, it appears to be only the beginning. How does bbf: care redefine the relationship between developer and client?
At bbf:, we have consciously chosen to treat the relationship with the client as a long-term commitment, not one that ends with the handover of the property. For bbf:, the handover does not signal the end of our commitment, but the start of our responsibility as the client’s long-term partner.
Through bbf: care, clients continue to have access to people who know their property, understand their needs and can take on the management of an issue on their behalf. Whether it is an everyday need or a larger project, they know there is a team they can turn to.
This creates a different ownership experience. We do not simply seek to maintain the relationship with the client; we aim to continue earning their trust through the way we support them over time.
What makes bbf: care different?
What makes the bbf: care approach different from traditional property management services, and how does it contribute to creating communities rather than simply maintaining buildings?
The difference lies mainly in the scope and level of our commitment. Traditional property management focuses primarily on the operation and maintenance of a building. bbf: care looks holistically at the experience of the people who live in it.
Our relationship with clients extends beyond communal areas and building management. We can support them within their own property as well, from maintenance issues and everyday requests to upgrades, renovations and other needs that arise during ownership.
Equally important is that clients know the people they are dealing with. They are not simply transacting with a service provider; they have a relationship with a team that knows their property and takes responsibility for finding solutions.
This personal relationship, combined with the quality of the services we offer, helps create communities that are cared for, connected and truly alive – not just buildings that are maintained.
From your perspective, when do clients truly perceive the value of bbf: care? Are there examples or recurring stories that best capture its impact on residents’ daily lives?
The value of bbf: care often becomes most apparent in moments that may seem small but are particularly significant for the person experiencing them. It could be an unexpected problem at home, a maintenance need, or a more complex request where the client needs someone to take responsibility and find a solution.
Our approach is not to pass an issue from one person to another. Behind every request there is a wider team working together to resolve it. Communication is equally important. If something takes time, we make sure the client knows what is happening, what the next step is, and that their request remains under our responsibility.
Over time, it is this consistency that makes the difference. Clients experience care not through a single moment, but through the trust that, when they need us, we will be there.
As bbf: continues its international expansion, how does bbf: care help ensure that clients receive the same high level of service and experience, regardless of where they buy a property?
Our goal is not simply to replicate our projects in different markets, but to transfer the same ownership philosophy to every client, wherever they choose to live.
bbf: care is an important part of that consistency. Markets, properties and client needs may differ, but our core commitment remains the same: to be responsive, transparent, accountable and meaningfully present in the experience that follows the purchase.
International growth must never come at the expense of personal service. As we grow, we invest in the teams, processes and standards that allow us to consistently maintain a high level of care, while also understanding the particular needs of each market.
For us, this is a key element of building an international brand: the experience should be recognisably bbf:, wherever the client is.
Looking ahead, how do you see bbf: care evolving? What innovations or new services will continue to enhance the overall bbf: lifestyle and the company’s reputation for excellence?
The next step for bbf: care starts with a simple question: what can we make even easier, smoother and genuinely better for our clients?
Technology, data and artificial intelligence will play an increasingly important role. We see significant potential for our services to become more proactive and personalised, for communication to be simplified, and for us to respond to client needs even more effectively. However, technology will always serve a specific purpose; it will never replace the human factor at the heart of bbf: care.
Our ambition is to gradually move from simply responding to needs to anticipating them. By combining advanced technology with the knowledge, experience and personal care of our people, we can create an ownership experience that is smoother, more immediate and tailored to each client’s needs.
Because, ultimately, the real value of bbf: care is the peace of mind that comes from knowing you have people you can rely on. Knowing that maintenance, the needs of your home or a future upgrade will not become your worry, but that there will be a team to take care of them. That way, the space you chose to live in continues to serve your lifestyle, host new experiences and memories, and, over time, evolve with you.
