A new collaboration between Greek brand Exereton and Vetrina, the all-day dine, wine & deli concept situated within The Landmark Nicosia, Autograph Collection, has created a fresh new dimension to breakfast and brunch.
The collaboration encompasses the combination of premium ingredients, nutritional value and Mediterranean-inspired creativity within a concept designed to delight both food lovers and health-conscious consumers.
Journalists at a recent media event showcasing the collaboration learned that a shared commitment to quality, authenticity and the Mediterranean lifestyle lies at the heart of the partnership.
Through carefully curated menu offerings and an integrated retail experience, guests dining at Vetrina can not only enjoy Exereton products as part of their dining experience but also take their favourites home.
The media were treated to a range of dishes, including White Hazelnut Praline Bougatsa prepared by a chef before their very eyes. The event’s special menu also featured yogurt and overnight oat bowls as well as a variety of pancakes, and Exereton Morning Boost, combining sourdough bread, smashed Avocado, poached egg, turkey breast, goat cheese, espelette and Exereton’s Mediterranean Granola, among other dishes, all beautifully presented and featuring premium Exerton ingredients.
Reinventing breakfast and brunch
Exereton’s premium food philosophy now plays a central role in Vetrina’s breakfast and brunch menu, where selected products have been incorporated into a range of signature dishes developed in collaboration with the Exereton team.
The menu showcases both sweet and savoury Exereton granolas, handcrafted nut butters and spreads, as well as natural jams, creating distinctive flavour combinations that balance nutrition with indulgence.
It is worth noting that Exereton’s sweet granolas are made without added sugar or artificial sweeteners and offer a high-fibre option that complements yoghurt bowls, pancakes and a variety of breakfast dishes. Equally innovative are the brand’s savoury granolas, inspired by Mediterranean flavours such as thyme, oregano, red pepper, honey and mustard. These unique creations add texture, depth and character to savoury breakfast plates and pancakes, guests at the media event found.
Diners can also enjoy Exereton’s handcrafted nut butter and chocolate spreads, which contain up to 50% nut butter combined with premium Belgian chocolate, offering a delicious but more balanced alternative to conventional spreads.
Beyond the restaurant table
Designed as more than a restaurant, Vetrina is a Mediterranean-inspired destination where gastronomy, wine, deli products and retail discovery come together under one roof.
Its carefully curated retail space allows visitors to extend their dining experience beyond the table by purchasing products featured on the menu. Exereton’s range sits alongside a selection of premium Mediterranean delicacies, including olive oils, vinegars, cheeses, pasta, wines, preserves, spices and artisanal products sourced from selected producers.
One of the retail area’s standout attractions is a fresh tahini station, where guests can watch tahini being prepared before their eyes, adding an interactive element to the overall experience.
A shared vision for modern Mediterranean living
Guests at the media event learned that the collaboration between Exereton and Vetrina is rooted in a common philosophy centred on healthy eating, premium ingredients and authentic food experiences.
Both brands place strong emphasis on delivering products with high nutritional value while ensuring exceptional taste, reflecting growing consumer demand for foods that support wellbeing without compromising on flavour.
By combining hospitality, gastronomy and retail discovery, the partnership further strengthens Vetrina’s positioning as a destination where visitors can experience the best of Mediterranean food culture in a contemporary setting.
From taste to take home
A key feature of the collaboration is the seamless connection between dining and retail. Guests can enjoy Exereton products as part of their breakfast or brunch and then purchase the same items from Vetrina’s retail area on their way home.
This “taste and take home” concept transforms a simple meal into an opportunity for product discovery, allowing customers to continue the experience at home while deepening their connection with both brands.
As consumer interest in quality ingredients and authentic food experiences continues to grow, the Exereton-Vetrina collaboration offers a compelling example of how hospitality and retail can work together to create a richer, more engaging culinary journey.
For more information, visit https://vetrinacy.com/ and https://www.instagram.com/vetrinacy/
