The digital shelf has evolved into one of the most critical battlegrounds for brands and retailers. In an environment where consumers decide within seconds what to view, click on, and ultimately purchase, understanding online consumer behavior and the “attention economy” has become strategically essential for every organization operating within today’s retail and e-commerce ecosystem.
This is precisely the topic that Pierre Berthier, Co-Founder of Emazing-Retailing Europe, will explore through his presentation titled “Beyond the Feed: Winning the Battle for Attention on the E-Retailer Results Page” at the 23rd Marketing, Advertising, Media & Communication Conference, taking place on June 19, 2026, at Hilton Nicosia.
Pierre Berthier is considered one of the most compelling voices in the field of digital commerce research and e-retail optimization in Europe. He began his professional career at Procter & Gamble, where he spent seven years specializing in market research and consumer behavior analysis. Through this experience, he recognized that traditional surveys were no longer capable of capturing the complexity and dynamics of the modern digital shelf.
In 2017, he founded Emazing Retailing with the goal of transforming the way major companies evaluate their online presence and product performance. The company develops high-fidelity simulations of platforms such as Amazon, Sephora, Uber Eats, and online pharmacies, enabling brands to conduct A/B testing on packaging, product pages, pricing, and digital merchandising strategies before implementing them in the real market.
Today, Emazing collaborates with multinational organizations including Procter & Gamble, L’Oréal, and Logitech, helping them convert consumer behavior data into predictable business growth. Among its most notable projects are the identification of new commercial opportunities worth hundreds of millions of euros within the European FMCG market, as well as the development of new testing frameworks for e-commerce assets and retail experimentation.
His presentation at the conference is expected to examine how brands and retailers can win the battle for consumer attention within e-commerce platforms, how product search and discovery mechanisms are evolving, and why consumer attention has become one of the most valuable assets of the digital economy.
The topic is closely aligned with this year’s conference theme, “Generation Social,” which explores how social platforms, the creator economy, social commerce, and real-time content consumption are reshaping not only marketing, but also broader business growth strategies.
The 23rd Marketing, Advertising, Media & Communication Conference will bring together marketers, brand leaders, media executives, agencies, digital strategists, and decision-makers from Cyprus and abroad, presenting the most significant trends shaping the future of communication, media, and brand growth today.
The Conference
Under the central theme “Generation Social,” this year’s conference aims to analyze how every generation — from Gen Alpha and Gen Z to Millennials, Gen X, and Boomers — now interacts daily through social platforms, influencing purchasing behavior, brand loyalty, and business strategies.
The conference will explore how social media has evolved from communication tools into key mechanisms of influence, commerce, customer service, and trust-building. At the same time, it will highlight why understanding platform culture has become an issue of strategic leadership rather than simply marketing.
Generation Social
This year’s agenda includes keynote presentations and panel discussions focused on the most important trends currently shaping the media and marketing ecosystem. Topics will include the dominance of short-form video and creator economies, the rise of social commerce, the role of influencers in shaping purchasing decisions, emerging content creation strategies, and the transformation of attention into measurable business value.
Particular emphasis will also be placed on the rise of a new generation of social-first executives and on how organizations are increasingly required to operate with speed, authenticity, and cultural awareness in a real-time communication environment.
The conference will additionally feature specialized discussions on how different consumer generations in Cyprus use social platforms, how purchasing decisions are influenced, and the mistakes brands and organizations continue to make in their efforts to connect with audiences.
Another key focus area will be the evolution of modern marketing budgets, including the competition between TikTok, Instagram, Facebook, and YouTube, the balance between paid, organic, and creator-led content, and where measurable ROI is truly being generated today.
Who Should Attend
The 23rd Marketing, Advertising, Media & Communication Conference is designed for:
• Chief Marketing Officers (CMOs) and Marketing Directors
• Marketing Managers and Digital Marketing Leaders
• Brand Managers and Product Marketing Executives
• CEOs, General Managers, and Sales Directors
• Communication and Public Relations professionals
• Media executives and advertising agencies
• Agencies, consultants, and strategists
• Social media professionals and influencer marketing specialists
• Content creators and digital innovators
• Professionals active in media, communications, and the digital economy
To register click here.
Information
Sponsors: ECOMMBX, IMR/University of Nicosia, Mastercard, OnlySEO
Coffee Sponsor: Kawacom
Organizer: IMH
With the Support of: Cyprus Advertisers Association, SDEK
Community Partner: TechIsland MarComms Community
Communication Sponsors: Alpha TV Cyprus, Cyprus Business News, GOLD magazine, IN Business magazine, REPORTER portal, SuperFM
For more information, participation fees, and registrations, please contact IMH:
T: +357 77777741
You may also visit: www.imhbusiness.com
