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The Paradox of Hybrid Work and the Reassessment of Organizational Strategy

Hybrid work has solidified itself as the new organizational norm, creating a paradox in which freedom coexists with new levels of complexity. The dispersion of teams across multiple countries and time zones requires a reassessment of organizational strategy, communication, and workforce planning.

In this shifting environment, leaders are called upon to balance the need for flexibility with the creation of stable operational frameworks. This process demands a redesign of collaboration tools, the strengthening of trust among teams, and the development of new leadership skills grounded in empathy, transparency, and clear purpose. The hybrid reality requires a coordinated strategy, a redefinition of culture, and systematic measurement of employee needs so that freedom can become a true competitive advantage for the organization.

The upcoming talk by Marian Katsampouri, HR Lead for Greece, Cyprus, the Balkans and the Baltic countries at Elais Unilever Hellas, at the 24th Leadership & Human Resource Management Conference, is expected to be exceptionally insightful. Ms. Katsampouri will explore the critical aspects of managing distributed teams, offering practical solutions to enhance productivity, trust, and wellbeing.

At the same time, she will highlight ways in which organizations can ensure compliance, commitment, and high performance in environments that evolve rapidly.

 

Marian Katsampouri brings experience in commercial strategy, human capital development, and brand building. With studies in Business and Management at the University of Strathclyde and a career in FMCG and telecommunications, she has led teams to award-winning initiatives and meaningful organizational transformations. Her approach combines business insight with a deep understanding of contemporary human needs, offering a clear framework for the future of flexible work and its application as a lever for growth.

The ultimate HR Conference returns

 

The 24th Leadership & Human Resource Management Conference, taking place on Friday, 28 November 2025 at Parklane, a Luxury Collection Resort & Spa in Limassol, carries the distinctive title “From Analogue Boomers to AI-Powered Zoomers.” Organized by PwC, the conference is a key reference point for HR leaders and the business community of Cyprus.

It focuses on the transformation of the workplace through technology and the strategic management of Next Gen talent, exploring how organizations can respond to the demands of a constantly evolving work environment.

 

Participants will have the opportunity to gain practical insights and solutions related to HR strategy, employee wellbeing, technology, analytics, and organizational development. The conference also offers excellent networking opportunities and knowledge exchange with international and local experts, emphasizing the promotion of a high-performance culture and a sustainable employee experience.

 

 

 

The conference is addressed to:

• C-Level Executives

• Board Members from companies across all sectors

• Owners and CEOs of SMEs

• Directors of Human Resources, Diversity & Inclusion, Talent Management, Labour Relations

• Professionals responsible for: organizational culture, leadership, employee development, staff engagement, succession planning, learning and development, talent acquisition, ethics, and integrity

The conference provides comprehensive updates on HR technology trends, well-being strategies, and workplace transformation, making it essential for those looking to shape the future of work within their organization.

 

Information

 

Organisers: IMH & PwC Cyprus

Sponsors: XM, Wolt, Titan Office Cyprus, Red-Core, IMR, Ecommbx, AON

Supporters: Supernova, Parimatch, National Betting Authority, Imarcomms, GrantXpert Consulting, Carierista

With the Support of: CPMA

Academic Partner: University of Limassol

Communication Sponsors: CBN News, GOLD magazine, IN Business magazine, Super FM Radio, OmegaChannel

 

For the Conference Agenda, click here.

 

For registrations, click here.

 

For more information and registrations, please contact IMH:

Telephone: 77777741 │ Fax: 22679820

Email: events@imhbusiness.com

 

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