In a rapidly evolving investment landscape, Eurobank Wealth Management is redefining its strategic direction with a clear objective: to establish itself as a regional leader in delivering comprehensive and forward-looking investment solutions.
The strategy is anchored around four key priorities: expanding the penetration of managed investment solutions; transitioning client assets from liquidity holdings into active investments; enriching the discretionary portfolio management (DPMS) and advisory offering; and moving decisively away from execution-only and product-led approaches. A further pillar is the integration of alternative investments into the core portfolio offering. These initiatives reflect Eurobank’s commitment to deepening client engagement, professionalizing portfolio solutions and enhancing both service quality and overall client experience.
Critically, Eurobank recognizes that no transformation of this scale can be achieved in isolation. Strategic partnerships with globally established asset managers are fundamental to accelerating this evolution. Two cornerstone alliances – with J.P. Morgan Asset Management and Eurizon Capital – are central to building a more competitive, scalable and future-ready wealth management platform.
J.P. Morgan Asset Management: Leveraging global expertise and innovation
Eurobank’s partnership with J.P. Morgan Asset Management (JPMAM) is designed to deliver tangible benefits across the investment value chain. Formalised through a Memorandum of Understanding (MoU), the collaboration enables Eurobank to elevate its investment proposition with direct access to JPMAM’s global product capabilities, investment strategy and asset allocation insights, and innovation in portfolio design.
A key area of focus is the further development and integration of Eurobank’s CIO model portfolios, which serve as a strategic foundation for the discretionary and advisory mandates, complementing the expertise of the portfolio management and advisory teams. Through the JPMAM Multi-Asset Solutions (MAS) team, Eurobank benefits from direct knowledge transfer on strategic and tactical asset allocation, scenario-based positioning, and global research. Regular CIO-level dialogues and structured touchpoints with JPMAM investment specialists ensure that Eurobank’s internal views are enriched by best-in-class global perspectives.
In Greece, Eurobank has exclusively launched the JP Morgan ELTIF 2.0 solution, marking a key milestone in its strategic partnership with JPMAM and reinforcing its commitment to expanding access to alternative investments. Leveraging JPMAM’s institutional capabilities in managing diversified, multi-asset ELTIF portfolios, this offering brings clients a robust, long-term investment vehicle aligned with the reformed European regulatory framework – designed to facilitate broader participation in private markets, while maintaining strong investor protections and portfolio diversification. With the aim of expanding the offering to Luxembourg and Cyprus, Eurobank intends to continue collaborating with J.P. Morgan Asset Management on product innovation and long-term strategic development. Ultimately, the partnership strengthens Eurobank’s position by complementing its local presence with JPMAM’s global scale, reinforcing the bank’s ambition to lead in discretionary and advisory services across its core markets.
Eurizon Capital: Scaling with a trusted European partner
Eurobank has also established a strategic partnership with Eurizon Capital, the asset management subsidiary of Intesa Sanpaolo Group and one of Europe’s leading asset managers. This alliance supports Eurobank’s long-term objective to enhance its investment offering across retail, affluent and institutional segments, leveraging Eurizon’s experience in delivering scalable, cost-efficient and risk-aware solutions. The collaboration, formalised through an MoU, focuses on four key pillars: development of best-practice investment solutions, optimisation of cost and efficiency, deep knowledge-sharing, and enhancement of investment risk management, including risk budgeting techniques.
Eurizon plays an active role in reshaping Eurobank’s service model. It contributes to the revision of product architecture based on client segmentation strategy and the integration of service frameworks that are adaptable to different investor profiles. Working groups have been established to share insights into best practices and co-develop investment products, strengthen distribution effectiveness and deliver targeted training to frontline staff, improving both managed fund penetration and the quality of client conversations. This collaboration is a strategic step toward scaling Eurobank’s wealth and asset management proposition, enriching its product shelf and driving operational excellence. It also reinforces Eurobank’s commitment to continuous innovation and sustainable growth, with a strong focus on delivering added value to its clients across all channels.
Eurobank’s Wealth Management transformation is being executed with discipline, vision and a focus on long-term value creation. At the core of this transformation are two trusted strategic partnerships, J.P. Morgan Asset Management and Eurizon Capital, which enable Eurobank to accelerate its evolution into a modern, client-centric and insight-driven platform. Eurobank Wealth is not only enhancing its product shelf, as well as its discretionary and advisory models but also embedding advanced tools, processes and capabilities across the organisation. These alliances act as multipliers – expanding the Bank’s reach, professionalising its services and supporting its transition to a fully integrated wealth management offering. In an environment where investment complexity continues to rise and client expectations are evolving, Eurobank’s strategy position is well set for the future – collaborative, differentiated and built to lead.
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By Christos Elafros, Group Chief Investment Officer, Eurobank
This opinion article first appeared in the 2025 edition of The Cyprus Journal of Wealth Management. Click here to view it. To view the full edition, click here
